All work/Packaged exampleLive
Ad Performance Dashboard
Upload the ad report exported from the platform and see at once which products earn and which burn money.
Walkthrough · 21s
The video is an illustration of the process. All data shown is for demonstration.
01 · The request
“I download the ad report every week, but I only look at total spend and total ROAS. I want to know which products to push, which to stop, and what the daily target should be.”
02 · Our approach
- Upload the platform's CSV export, which is parsed and stored in a database.
- A product performance matrix places each product in one of four quadrants.
- An ROI calendar shows performance by day and by day of the week.
- A break-even calculation takes product cost and fixed cost into account.
03 · Process
- 01Upload the ad report CSV
- 02System parses it and stores the data
- 03Quadrants show what to push and what to stop
- 04Work out the break-even target value
04 · Results
- All core calculations covered by unit tests
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