About Joyslu

We started in import trading and e-commerce. Our three product lines, nail supplies, womenswear and innerwear, and maternity and baby products, each have their own Shopee store, and we also sell on momo.

As the stores multiplied, the workload of ordering, reconciliation, advertising and profit calculation outgrew what people could handle. The tools on the market did not fit, so we wrote our own. Over the years they grew into a complete operations system that runs automatically every day.

Now we offer that capability to others, and we have started developing apps of our own. For clients, the difference is this: every kind of system we deliver has first been proven in our own stores, with real money.

Edwin Lu (Wei-Hua Lu)Founder and Representative

Edwin Lu spent nine years in the nail industry before founding Joyslu in 2022. He now runs three Shopee stores.

He has done every part of store operations himself, so he knows where the real problems sit. Faced with stockouts, accounts that do not reconcile or ads with no visible effect, he first puts a number on the problem, checks that the judgement holds, and only then turns the method into a system.

At Joyslu, Edwin sets the specification and acceptance criteria, and the development team builds and tests in collaboration with AI. Client projects follow the same process.